Facebook CBD Policies

As of 11-02-2021 per Facebook Agency Rep

Facebook prohibits ads that promote CBD or ingestible hemp products. For ads that do not promote these products, but that may direct to a landing page featuring a variety of products, their ads review system does not consider the incidental presence of hemp and non-ingestible CBD products on the landing page a violation. This is intended to minimize unnecessary ad disapprovals for ads promoting compliant products whose landing pages may promote many different types of products.

However, if the ad directs to a landing page that is primarily focused on selling prohibited products, this will be considered violating. For example, if the ad content provides information on the benefits of a prohibited product, including CBD or ingestible hemp products, and/or the ad’s landing page is primarily designed to sell the prohibited product, this is considered violating.

Ads must not use information on a specific product to bait people to click and purchase the prohibited product on the landing page.

Ads that are informative of the benefits of a specific CBD or ingestible hemp product can direct to websites with additional information. The ads review system reviews different elements of an ad–like text, images, and landing pages–for violations of our policies. If they detect a violation, including ads that promote CBD or ingestible hemp products, they will reject the ad.

Allowed:

• Sale of Non-ingestible hemp (ex: topical hemp seed oil): Allowed as long as the ad complies with all other Advertising Policies

Potentially Allowed: Please read below for more information

• News articles on CBD and hemp: Typically allowed – Advertisers may promote informational articles on CBD and hemp products, but it will be considered violating if it is intended to promote a product that is prohibited.
• Marketplace landing pages with sale of non-ingestible CBD and hemp products: Potentially allowed – Ads must not promote CBD or ingestible hemp products. For ads that do not promote these products and link to a landing page with a variety of multiple products unrelated to CBD/hemp, the landing pages may include non-ingestible CBD or hemp products if it is incidental. However, landing pages that promote CBD or ingestible hemp as the primary focus of the page is not allowed.

Not Allowed:

• Sale of Ingestible hemp (ex: hemp milk): Not allowed – ads may not promote ingestible hemp products
• Sale of Ingestible products with hemp ingredients (ex: products with use of hemp seeds): Not allowed – ads may not promote ingestible hemp products
• Sale of Non-ingestible CBD (ex: topical CBD oil): Not allowed – ads may not promote CBD products
• Sale of Non-ingestible products with CBD ingredients (ex: clothing infused with CBD): Not allowed – ads may not promote CBD products
• Sale of Ingestible CBD (ex: CBD pill, CBD gummies): Not allowed – ads may not promote CBD products
• Sale of Ingestible products with CBD ingredients (ex: coffee infused with CBD): Not allowed – ads may not promote CBD products
• Information on stores to purchase CBD and hemp: Likely not allowed – This may be a method used to promote stores that sell prohibited products and would be considered violating.
• Marketplace landing pages with sale of ingestible CBD products: Not allowed. Ads must not direct to a landing page that promotes ingestible CBDproducts. Even if the ingestible CBD product is incidental, this is not allowed.

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