Q1 Financials, Threats, and Optimism

Closed $34,000 behind plan at the end of March. You may see variation in these numbers as we forecast and reconcile. We are currently only 16k behind plan for April, which would put us about 50k behind our YTD targets. No major changes in contracts.

Threats to our well-being: large number of creative acceleration planned for mother’s and father’s day. We’ve got a task force focused on what we can do from a creative standpoint representing every role in the company. More about that initiative here: https://k.commonthreaduniversity.com/wp/common-knowledge/remote-creative-task-force/

Other Threats:

• A whole bunch of major opt-outs, seven of our longest-standing clients. We’ll need to keep these clients engaged in new ways.
• Our PPP loan has not processed yet. Dunbar continues to work on it.

Reasons for optimism: lots of clients exceeding their target billables. Creative also pulled off a great turnaround on BondiBoost, and the client doubled budgets as a result. Keep it up!