April Transparency

About $7k behind for the month of April. We’ve added significant additional revenue thorough payment and contract extensions. If we make it through the rest of our opt-outs, we will have secured $350k in minimum revenue through next year.

Threats include waiting on a large number of deals to close. There is some incongruence between what’s happening inside the agency and what’s happening in the outside world that’s still driving some hesitancy among potential clients. We’re also still working on hiring out our next team so they can hit the ground running and start earning. We also have to continue to work to bring new opportunities above and beyond existing retainers for Mother’s and Father’s day.

Reasons for optimism include really excellent revenue result for our clients including John’s Crazy Socks, Crown & Paw, and Igloo. Tomorrow we’ll launch a new creative page that’s built to be a sales funnel lander for what we can offer during the stay-at-home period.