Facebook Auction Dynamics

Fundamentals on how the Facebook auction works

Time: 5:32 min

While we know that iOS is impacting reporting due to signal loss, it doesn’t mean that it’s a reporting or auction issue.   So without some of that reporting visibility, it’s even more critical we go deep on our auction knowledge and best practices to set up for success in the long term.

Below is a video (click on image) from Facebook’s Auction Expert team with a digestible and comprehensive overview of the levers we should focus on and the context on how the auction works and has evolved YTD.