Best Practices For Mobile Video Ads

referenced from: https://www.facebook.com/business/help/144240239372256?id=603833089963720

Below are best practices to create mobile video ads for Facebook, Instagram, Messenger and Audience Network.

• Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements. If you want to use existing video that wasn’t originally made with mobile in mind, trim it down.

• In general, we recommend that you keep your videos short, but some placements do support longer videos. Instagram Feed and Audience Network placements allow videos up to 120 seconds, while Facebook Feed, Marketplace and Messenger Home support videos up to 240 minutes.

• Capture attention quickly: Put the most compelling part of your video at the very beginning to grab interest. We suggest that you do this within the first 3 seconds.

• Use vertical or square video: Most people hold their phones vertically so choose a vertical or square aspect ratio to cover the most screen area. Try 4:5 vertical video ads, which work well across Facebook, Instagram and Audience Network. You can also crop your video for each ad placement.

• Feature your product or brand message early: Just as you want to capture attention quickly, showcase your brand identity right away so people see and remember it. If you use an existing video, edit it so that your product or brand features early within the first 15 seconds.

• Design for sound off: People choose to watch videos with sound off in many situations, such as in public places. Use text and graphics and use captions whenever possible.