2021 Holiday (BFCM) Strategy Resources

Ecommerce Holiday Marketing Strategy: How to Plan for Profit & Peace During 2021’s Black Friday, Cyber Monday

Here’s a world-class summary by Taylor Holiday for holiday ecomm marketing strategy:

https://commonthreadco.com/blogs/coachs-corner/holiday-marketing-ecommerce-strategy

Planning Your Black Friday Social Media Campaigns

Not a Listicle, An Ecommerce Calendar (That’s Useful)

https://commonthreadco.com/blogs/coachs-corner/black-friday-social-media-campaigns

Video Version by Nay:

Planning Your Black Friday 2021 | A Month by Month Ecommerce Toolkit (Part 1)

Planning Your Black Friday 2021 | A Month by Month Ecommerce Toolkit (Part 2)

Black Friday Email Marketing: 10 Ecommerce Tactics to Get Customers to Open, Click & Buy This Black Friday & Cyber Monday

Your email program — not your paid campaigns — is likely to be your biggest source of holiday revenue.

https://commonthreadco.com/blogs/coachs-corner/best-black-friday-email-campaigns

Create Your Best Ecommerce Holiday Offer (video)

How to Create Your Best Ecommerce Holiday Offer: 10 Must-Have Insights

Influencer Giveaways: Your Most Valuable Black Friday Email List Is the One You’ll Build 30 Days Before November

56% of the annual value of email — the amount of revenue a single address generates — is realized in Nov. and Dec.

https://commonthreadco.com/blogs/coachs-corner/influencer-giveaways

Taylor on Q4 and Holiday Strategy: 2 Truths. and a Bunch of Lies

Check out this webinar led by Taylor on considerations for Q4 and the holidays including timing, offers, and more:

https://www.youradmission.co/products/monthly-membership/categories/2148584722/posts/2152032978

CTC Holiday Data Stash

Data on 437 of the Best Ecommerce Holiday Campaigns: 10 Strategies & 1,897 Examples with Downloadable Screenshots

Full ADmission BFCM Coaching and Resources

https://www.youradmission.co/products/monthly-membership/categories/2148584699

Facebook Holiday Insights

Klarna | The State of Smooth: 2021 Holidays Unwrapped | Holiday Spending Insights

SMS Insights

YotPo SMS Consumer Reports Survey 2021: https://www.yotpo.com/sms-consumer-survey-report-us/

CTC Retention

Make a copy of this retention strategy template and explore it to learn more about how we approach these conversations from the retention side: https://docs.google.com/presentation/d/11B_XaLqfSRD2nALvovN7ijEyyHBIMGCq9_Fjoo0Jxs8/copy

ShipBob Fulfillment

9 Ways to Not Mess Up Your holiday Logistics

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