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Growth Guide Training (Strategist) Library
Table of Contents
Welcome to the Growth Guide Training Library. Here, you’ll find all the materials used in Growth Guide Training, with the exception of the assessments trainees are required to pass at the end of each section. Have fun!
Finance
Marketing
| T Shaped Learning Essay | https://brianbalfour.com/essays/customer-acquisition |
| Statistics | https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/ |
| Choice Factory | https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X |
| Thinking Fast and Slow (no longer taught/tested) | https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555 |
| The Purple Cow | https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X |
| Hey Whipple Squeeze This | https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001 |
Client Service
| Giftology | https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332 |
| 5 Voices: How to Communicate Effectively with Everyone You Lead | https://www.amazon.com/dp/1119111099/ref=cm_sw_em_r_mt_dp_oQnGFbER7EK06 |
| The Challenger Sale | https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/B07SLDD5YV/ref=sr_1_2?crid=2XRBJ8CP6SDHG&dchild=1&keywords=the+challenger+sale&qid=1587835120&s=books&sprefix=the+challenger%2Cstripbooks%2C209&sr=1-2 |
| HBR Guide To Persuasive Presentations | https://www.amazon.com/Persuasive-Presentations-Harvard-Business-Review/dp/1422187101/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= |
Required Certifications
Syllabus
| Session | Topic | Learning Objective | “Reading” | Homework |
| Finance Class 1 | 4 Quarters Accounting | Ability to break an eComm P&L into 4 quarters Use that system to identify areas of opportunity | Watch Growth Equation Videos | Annotations: All P&L’s |
| Finance Class 2 | Engineering Profitable Growth [The Growth Equation] | Ability to recreate the growth equation drawing | Watch the sku specific ROAS video | Select a brand and attempt to fill out the model |
| Finance Class 3 | Growth Data Tool: Navigating The Equation / Problem Solving | Ability to use growth data to find a problem | Reading: Lightspeed forecast model | Select a brand and attempt to fill out the model |
| Finance Class 4 | Growth Mapping: Forecasting | Ability to build a growth map. | Select a brand and attempt to fill out the model | Purchasing A Brand Paper |
| Finance Final | Multiple Choice From Reading Build A Growth Map Essay: Which Business Would Acquire? | https://brianbalfour.com/essays/customer-acquisition https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/ | ||
| Marketing Class 1 | T Shaped Marketer | Building your own T | https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/ | |
| Marketing Class 2 | Statistics | Application (Measures of central tendency) | Choice Factory | |
| Marketing Class 2 | Behavioral Psychology | Heuristics and Biases that threaten our thinking | The purple cow, Hey Whipple Squeeze This | |
| Marketing Class 3 | Creative | Unlocking a creative process to create remarkable ideas | study for the final | |
| Marketing Final | Marketing Final | Marketing Final | ||
| The Customer CRM | Becoming invaluable. The knowledge opportunity. | HBR Guide To Persuasive Presentations | Prepare your customer CRM | |
| How To Make A Great Presentation | Giving great presentations | What are the keys to a great presentaitons | 5 Voices: How to Communicate Effectively with Everyone You Lead | |
| Leadership | Leading on the team | Voices, Weapon Systems, Rules of Engagement | Challenger Sale | |
| Teach, Tailor and Take Control. | Discovering insights that drive opportunities | |||
| Service Final | Presentation |