Financials, Threats, and Optimism

Financials. April net profit target we’re about 15k behind plan, YTD we’re about 49k behind plan. We’ve extended one client’s payment term. Ad-spend numbers are holding well.

Threats. Opt outs from five clients are coming on 4/30. RoadID is going to be bringing some of the creative work in-house to enhance their internal workflow (not for service reasons), but will continue to work with us on the media buying side.

The biggest threat right now is a lack of top-line revenue, new sales revenue in up-sells or new business is lagging behind our planned growth. Part of this is because we’re behind on the hiring process for team 6, which was slated to start in April, and a new team slated to start in NYC as well.

Reasons for optimism. Demand for eComm growth is enormous. Overall traffic across all of Shopify’s platform is matching Black Friday levels every day. We don’t know how long that will last, but in the short-term at least demand is very strong. We should have answers on three deals we’ve been working on for a while, including Native Deodorant and Fresh Clean Tees. We had our first round of QBRs this past week and they’ve been very positive overall. We’ve been approved for our PPP loan, thanks to a Wednesday pivot just hours before the program was shut down.