Transparency

Q4 is upon us. It’s going to be a wild time. For everyone who’s been through it before, we think of it as kind of a right of passage. The truth is, though, that most of the work is actually now, in October.

A few things to understand:

1. We right now are going through the valley that precedes getting back into the black. It’s never been more volatile than this year, we are here to guide fearful clients through that process with a long-term vision of what’s to come. We slowed down a lot in September to reinforce and build new teams, and get Google, Creative and Retention dialed in. Take space over the next few weeks to assess your own emotional presence, and be a reassuring guide to nervous clients.
2. Our largest profit months mimic those of our clients. If we can position ourselves well this month we’ve got stellar months ahead. Keep that journey in mind as we set up for that payoff.

Net profitability target of $450k this month. We’re at about $70k right now. We have some opt-outs and contracts that are looking good coming up. Let’s get excited about this journey, ask questions, get feedback, and depend on each other.