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Discount Codes
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ROAS is Over or the Upside of iOS 14
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Table of Contents
iOS 14’s confusion and fear forced us to ask three questions we should have been asking all along …
- Are our ads still working?
FB vs Google Analytics Last-Click ROAS + Weighted CAC - Are we really making money (profit)? Marketing efficiency rating (MER)
orAdvertising cost of sales (ACOS) - Are we selling (advertising) the right products? 60-Day LTV to CAC Ratio & SKU Profitability by Margins over Time
FB vs Google Analytics Last-Click ROAS + Weighted CACHooked yet? You will be. Check out the full article and video from Ally Simms and Luke Austin here: