Transparency

For the next few months, we’ll focus on distance to the 80% of projected profit (the number where bonuses kick in).

Currently we’re $43,000 away from hitting the 80% marker.

Threats – Last week we ran into some issues related to ad spend around blackout tuesday and the APL hack. As of right now there’s a little bit of a gap, though most of that spend has been reallocated. Maximizing Father’s Day campaigns will be crucial this week.

Optimism – Made it through Darn Good Yarn’s opt-out. Oil-Stop amendment pending. Road ID amendment pending for July. Zorchund – expert creative deal, a follow on deal from Bold Rise. Added an influencer deal with BioTrust. Lots of deals on the rim.