Use the Maps?

This article is a constant work in progress, much as the maps are and will continue to be. It includes different types of resources for Growth Strategists (aka Team Lead/Growth Guide) and Buyers (both Paid Social Buyers and Expert Buyers). These resources are works in progress and will be updated from time to time.

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Everyone

Growth Map Timeline and Checklist

Check out this three-minute primer from Taylor Holiday on how to quickly and easily calculate the organic percentage of paid traffic for a growth map.

Growth Strategist

The Maps for Growth Strategists [Doc]

Calculating Cohort Retention [Video ~4 Mins]

Example Map Forecast Walkthrough [Video ~45 Mins]

Buyers

PSoB Growth Maps [Doc]

Use the Map [Short Course]

New Growth Map Projections [Video ~15 Mins]

Daily & Weekly Growth Map Updates and Maintenance [Video ~4 Mins]

Supermetrics Issues Quick Fix [Video ~2 Mins]

Guidelines for Daily Map Notes:

Just for Expert Buyer

Use the Map for EBs [Short Course ~10 Mins]

EB Map Training 101 [Meeting Recording ~45 Mins]

Wondering how to use a Growth Map for Expert Buyer clients, or outside of a Growth Team generally? Check out this great meeting with Chris Johnson on the topic to learn more!

Part 1

Part 2

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