ads

referenced from: https://www.facebook.com/business/help/144240239372256?id=603833089963720

Below are best practices to create mobile video ads for Facebook, Instagram, Messenger and Audience Network.

Keep your videos short: Make your video length 15 seconds or less so that people are more likely to watch until the end. Video ads that are 15 seconds or less are also eligible for Instagram Stories and Facebook in-stream placements. If you want to use existing video that wasn’t originally made with mobile in mind, trim it down.

In general, we recommend that you keep your videos short, but some placements do support longer videos. Instagram Feed and Audience Network placements allow videos up to 120 seconds, while Facebook Feed, Marketplace and Messenger Home support videos up to 240 minutes.

Capture attention quickly: Put the most compelling part of your video at the very beginning to grab interest. We suggest that you do this within the first 3 seconds.

Use vertical or square video: Most people hold their phones vertically so choose a vertical or square aspect ratio to cover the most screen area. Try 4:5 vertical video ads, which work well across Facebook, Instagram and Audience Network. You can also crop your video for each ad placement.

Feature your product or brand message early: Just as you want to capture attention quickly, showcase your brand identity right away so people see and remember it. If you use an existing video, edit it so that your product or brand features early within the first 15 seconds.

Design for sound off: People choose to watch videos with sound off in many situations, such as in public places. Use text and graphics and use captions whenever possible.

original reference: https://www.facebook.com/business/help/1720288338140238

Dynamic Experiences is for ads using a single image or video. It automatically creates multiple variations of your ad and shows a personalized variation to each person based on what they’re most likely to respond to.

You can create ads with dynamic experiences using the Traffic or Conversions objectives with website destination to help drive performance and deliver more tailored ads to each person.

When you create an ad with dynamic experiences, you can add a single image or video and a variety of text options. Meta will automatically create variations of your ad with different text combinations, media enhancements and compositional changes. Your creative inputs, ad setup and placement selections determine which variations we automatically create.

Meta suggests that you include a variety of text options to maximize performance. They’ll show each person the variation they think they’ll best respond to.

The following are some of the types of media enhancements and compositional changes that can occur in this ad creation flow to automatically optimize your creative, when likely to improve performance:

Media enhancements: increase the quality and user appeal of the image or video provided. Examples may include the following and more:
- Adjusting image brightness and contrast: We will adjust the brightness and contrast of your image.
- Applying Artistic Filters: We will apply filters that sharpen, adjust the color temperature or add a vignette or radial blur.
- Varying Aspect Ratio: We will show either the original or cropped version of your image depending on which is more likely to improve performance.
- Adding Templates to a Feed Image: We will use a set of templates designed to help your image fit Feed placements.

Ad-level Compositional Changes: Adjustments to the display and arrangement of components within or around your ad based on what the people seeing your ad will likely respond to. Examples may include the following and more:
- Adding Labels: We will add a label to highlight a helpful aspect of your business from your Facebook Page, such as Likes or ratings.
- Displaying relevant Facebook comments: We will display the most relevant Facebook comment below your ad.
- Text Combinations: Text you provide may appear as primary text, headline or description. Text edited for specific ad placements will not be swapped with text outside of that placement.

Below are examples of some of these enhancements.

When using Dynamic Experiences your images and videos may show with any text or placement that you’ve selected and they may be cropped or adjusted when it is likely to improve performance. Your text options may appear as a headline, primary text, or description. The variation presented will be based on what Facebook anticipates that each person is most likely to respond to, so you will not see every possible version in your Ads Manager preview.