Common Knowledge | Wondering something?
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Dugout
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- Statlas Links and Information
- Statlas Product Roadmap
- Strategy Training Sessions
- CTC's Address and Location
- Statlas (Growth Data Tool)
- Extended Network and Partnerships
- ADP Workforce Now
- Asana
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- Bob
- CTC U
- ADmission
- CTC Homepage
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- Brand Strategy Training Series
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- Lead Change Collection
- 5 Voices Assessment and Resources
- The Ones Who Walk Away from Omelas
- Emotional Intelligence Primer
- CTC U Learning Library
- Growth Guide Training (Strategist) Library
- L&D Project Pitch & ProD (Professional Development) Request Forms
- Lead with Diff Library
- 2022 Bonus Structure
- Applying for a New CTC Job
- Position Descriptions
- Merit Increase | Promotion | Role Change & Life Happens
- Creative Strategy Department Growth Track
- Paid Media Management Track
- Paid Media Growth Guide Track
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- Submit for Client Praise Bounty?
- Design Excellent Learning?
- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Plan an eCommerce Marketing Calendar
- Stop Doing My Team's Work
- Update Goals in Bob
- Have Challenging Conversations
- Ad Creative Appropriate Content Guidelines
- Join Useful ERGs
- Motivate employees?
- Offboard a Client?
- Use the Maps?
- Get the Most out of Asana?
- Report with the Pre/Post iOS 14 Template?
- Use CTC Employee Platforms?
- Pull Data Using SuperMetrics?
- Send or Edit the Client Pulse?
- Post an Article on Common Knowledge?
- Calculate unit economics and fuel profit?
- Name or create a Slack channel?
- Onboard a New Growth Team Client?
- Get 2FA for Klaviyo, Info@, Analytics@, Learning@, Paidsearch@ or Shopify Partners?
- Plan a Kickass Meeting?
- Make 401k Elections?
- Buy CTC Gear?
- Give Commendations in Bob?
- Use Divvy for Reimbursement
- Add to a LastPass Account?
- Collect a Bonus from a CTC Referral?
- Use Google Suite at CTC?
- Own Failures and Apologize?
- Engage with CTC personality tests?
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Meeting Recaps
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Handbook
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- 3.1 | Non Discrimination
- 3.2 | Disability Accommodation
- 3.3 | Non Disclosure | Confidentiality | Trade Secrets
- ! 3.4 | Rookie Initiation
- ! 3.5 | Facebook Certification
- 3.6 | Hours
- 3.7 | Meal Periods & Breaks
- 3.8 | Personnel Files
- 3.9 | Personnel Information Change
- 3.10 | Inclement Weather/Emergency Closings
- 3.11 | Forward Progress
- 3.12 | Secondary Employment
- 3.13 | Safety Rules & Regulations
- 3.14 | Building Security
- 3.15 | Personal Effects, Employer Property, and Searches
- 3.16 | Supplies & Expenditures Obligating CTC
- 3.17 | Company Credit Cards (CCC)
- 3.18 | Surprise & Delight
- 3.19 | Expense Reports and Reimbursements
- 3.20 | Personal Phone Reimbursement
- 3.21 | CTC Travel | Booking, Eating, & Extending
- 3.22 | Mileage
- 3.23 | Immigration Law Compliance | I-9 Policy
- 3.24 | Use of Electronic Devices
- 3.25 | Bring Your Own Device (BYOD)
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- 4.18 Collaborate With Kindness | Platforms Policy
- 4.1 | Attendance & Punctuality
- 4.2 | Remote Work
- 4.3 | Absence Without Notice
- 4.5 | Conflict of Interest
- 4.6 | Concepts, Campaigns, Deliverables, Works for Hire, Inventions etc
- 4.7 | Harassment
- 4.8 | Anti-Bullying
- 4.9 | Public Image & Dress Code
- 4.10 | Substance Abuse
- 4.11 | Internet Use
- 4.12 | Romantic Relationships In The Workplace
- 4.13 | Anti Nepotism
- 4.14 | External Communication
- 4.15 | Corrective Action | Performance Improvement
- 4.16 | CTC Client Privacy Policy
- 4.17 Standards of Conduct
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- 6.8a | 2022 COVID Sick Leave
- 6.1 | Group Insurance
- 6.2 | Group Term Life Insurance
- 6.3 | TMYD [Tell Me Your Dreams]
- 6.4 | Health & Wellness (H&W)
- 6.5 | Cal COBRA
- 6.6 | Social Security/Medicare
- 6.7 | Retirement & Investment Options
- 6.8 | Sick Time
- 6.9 | Paid Time Off & Black Outs
- 6.10 | Holidays
- 6.11 | EOY Soft Work Hours
- 6.12 | Weekend Road Warrior [WRW]
- 6.13 | Leaves of Absence
- 6.14 | Jury Duty
- 6.15 | Time Off For Voting
- ! 6.16 | Training & Professional Development
- 6.17 | Workers Compensation
- Benefits & Services
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Shared Learning
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- Finance 101 | Understanding P&L
- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Statlas Product Roadmap
- Antifragile Resources
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- Never Forget to Record
- Offboard a Client?
- All About CTC's 27 Point Audit Process
- Report with the Pre/Post iOS 14 Template?
- Squad Goals
- Tips for Client Services
- Client Relationships
- Research Methods Used for Our Clients
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- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Statlas Product Roadmap
- ROAS is Over or the Upside of iOS 14
- AMAs with Orchid and Friends
- Antifragile Resources
- Stop Doing My Team's Work
- BFCM Testimonials
- Ad Creative Appropriate Content Guidelines
- Never Forget to Record
- Use Big Spy
- Motivate employees?
- Lead Change Collection
- The Ones Who Walk Away from Omelas
- Get the Most out of Asana?
- Radical Candor Takeaway
- Useful Software and Technology Tips
- Squad Tips
- Take Care of Your Mental Health
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- Articles coming soon
- Meta Best Practices for Analyzing Results of Aggregated and Delayed Data in Campaign Reporting
- What Video File Formats Can I Upload On Facebook?
- Statlas Product Roadmap
- Jobs to Be Done
- Facebook CBD Policies
- TroubleShoot Link Failures
- Expert Facebook Tactics
- 2021 Holiday (BFCM) Strategy Resources
- Use Big Spy
- Facebook : How To Implement Conversion API (CAPI) for WooCommerce
- About Payment Thresholds
- How Ad Billing Works on Facebook
- Facebook Payment Threshold Adjustments
- Use the Maps?
- All About CTC's 27 Point Audit Process
- How To Season A Facebook Pixel
- Pinterest Q2 2021 Results: Loss of Users?
- Snapchat: How To Add CTC As An Agency Partner
- Facebook: The Breakdown Effect
- Facebook Holiday Readiness + Scorecard
- Get the Most out of Asana?
- Pinterest Performs: Shopping Solutions Workshop
- Facebook Auction Dynamics
- Use Social Media Data
- Media Ad Tips
- Transparency
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- Deliver Excellent Business (and design) Critique
- Emerging Story Arcs
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- Get Inspired with 99+ Ad Types
- Ad Creative Appropriate Content Guidelines
- Get the Most out of Asana?
- Ad Spec Design Guide
- Getting your Creative Process Started
- Creative Strategy
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- Statlas Product Roadmap
- ROAS is Over or the Upside of iOS 14
- Jobs to Be Done
- Antifragile Resources
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- 2021 Holiday (BFCM) Strategy Resources
- Use this Google Sheet to Explore Google Search Console Data
- Offboard a Client?
- Use the Maps?
- All About CTC's 27 Point Audit Process
- Get the Most out of Asana?
- Report with the Pre/Post iOS 14 Template?
- Sales and Marketing Tips
- Data Tips
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Diff
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- Welcome to GREENHOUSE
- Copywriting Club
- Design Excellent Learning?
- AMAs with Orchid and Friends
- Learning and Development Impact Report
- Have Challenging Conversations
- Strategy Training Sessions
- Motivate employees?
- Lead Change Collection
- 5 Voices Assessment and Resources
- Emotional Intelligence Primer
- CTC U Learning Library
- Q2 L&D Update
- Growth Guide Training (Strategist) Library
- Lead with Diff Library
- Workshop | Your Purpose in Relationships
- Sensitivity Quiz
- 5 Voices Assessment
- Engineer Learning
- CTC Commendations, Mission, Values
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- Articles coming soon
- Have Challenging Conversations
- Ad Creative Appropriate Content Guidelines
- Join Useful ERGs
- 2021 Kickoff Recordings and 5 Commitments Info
- Culture Shift | Open Forum
- Culture Shift | Intersectionality
- Culture Shift | Characteristics of White Supremacy
- Culture Shift | Social Location
- D&I Kickoff with Katrina Frye
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- Year-to-Date [YTD] Benefit Summaries
- Walker's L&D Process Looms and Instructions
- Update Goals in Bob
- 2022 | 2023 Benefits Open Enrollment
- Q3 2021 Quarterly Pulse Results
- Bob Refresh | Who dis?
- Q2 2021 Pulse Results
- Q1 2021 Pulse Results
- Q2 L&D Update
- CTC Interest Groups Directory
- Health and Wellness Challenge Tracker
- Q4 2020 Pulse Results
- 2021 Company Goal
- Know Be 4
- 2021 Benefits Open Enrollment
- ADP | Ya You Know Me
- Q2 2020 Pulse Results
- Organizational Shifts
- Remote Future
- Zoom is Blooming in June at CTC!
- May is Mental Health Month
- Forward Progress in Bob
- Hi Bob!
- 2019 Pulse Results are Live
- Bonus Structure 2020
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- Articles coming soon
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Discount Codes
- Marmalade Nails
- HyperIce
- Greats
- QALO
- Pupsocks
- Born Primitive
- APL
- Homesick
- COOLA
- IGLOO
- MORI
- 4x400
- Incrediwear
- LuminAID
- Love Wellness
- Western Rise
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Useful Software and Technology Tips
Jump on a Quick Zoom Call
When someone wants to jump on a quick call, just use the Zoom extension to start a meeting rather than creating a calendar event.
Building Predictive Power at CTC through Marginal ROAS Calculations
Justin and Shana have been looking for a way to view marginal ROAS to start projecting how a campaign might perform in the future.
Check out this video on the initiative:
https://drive.google.com/file/d/14j5Mu2wDukmWkNc_7NqNNM0n5bE5SA-Y/view?usp=sharing
How to Integrate Gmail & Slack
Here is the Integration page on the Google Workspace Marketplace. You will need to install the integration here first.
The Slack Add-On for Gmail helps you move conversations along by bringing context from an email into a Slack channel or direct message. You can add a message and include attachments along with the email as well.
When to send email into Slack:
- Email chain getting too noisy. Send it into Slack where you can discuss quickly and move forward.
- Have an idea you want to share with your team? Send it along to a relevant channel with a note about your insights.
- Need to coordinate a response to a customer question? Flag your teammates in Slack and use the email content to set context.
How the Add-On works:
- Start by installing the Slack for Gmail Add-On.
- Open any email and click on the Slack icon in the right-hand side of your inbox.
- Choose the channel or person you’d like to forward the email to inside of Slack.
- Add a message and include attachments if you’d like.
- Voilà! The email is forwarded into Slack where anyone in the channel or direct message you shared it to can see the email content and open attachments.
Use Timy to Respect the Rest
Just found an app built into Slack called Timy that allows you to use /send to schedule a message to send within 24 hours. This is especially useful if you want to put a thought down outside of working hours but don’t want to bug people.
Improve Statlas (the Growth Data Tool)
Statlas is an ever-evolving organism that you can help improve. If you discover an error or a problem and just move on, someone else will suffer the same setback in the future.
Instead, every time you see a problem, report it, and help us progressively fix and evolve the tool very rapidly.
Right now, we generally tag Kwa in the Growth Data channel. By next week, we’ll have a community resource center that includes bug submissions, forums for discussion, and Loom videos of uses for the tool.
Every Friday from 12-1, Taylor will host a Growth Data Tool jam session, showing off some ways that he finds value in using the tool.
Take the AO Path to Twitter Domination
Aaron Orendorff loves Twitter. One thing he loves even more is CTC banding together to crush Twitter as a big happy social media family.
Start by checking out and bookmarking this doc of his 10 biggest tips.
Go even deeper by watching this 1 hour recording of a workshop he recently ran on the topic. (log into youtube with your CTC account to view the video)
Now get out there and get tweeting!
Integrate Slack with Your Google Calendar
Justin: Among many phenomenal Slack integrations is one that will notify you of upcoming meetings and events on your calendar. Explore all the awesome Slack integrations out there to see if one can help!
GDocs Revision History is Preserved in Copies
Google docs revision history is retained when you make a copy of a document. If you’re going to copy a template, make sure it’s a blank template. Do not take an old doc with a bunch of information filled in, make a copy, change it, and then send it out.
Stay Creative at Home with Ash Thorp
CTC Creative Cafe presents Ash Thorp: A guided conversation covering three topics:
- Staying Creative with at home creative workflows.
- Unlocking Creative Potential
- The future of Creative in COVID world
Watch it here: Ash Thorp Q&A (log into youtube with your CTC account to view the video)
Password: ctcprivate
Asana
Keep information condensed and consolidated in Asana. Please stay on top of your boards and task assignments. If there’s an issue, we are going to be checking there first to see how we can provide support and gather relevant information!
Google Calendar
Please be on top of your calendar accepting invites making sure no old meetings are still on the board and updating meetings as changes need to happen, as well as filling out the agenda! This helps everyone stay on track and know what’s happening due to the fact we can’t go and hunt each other down to make updates and pull people into meetings.
Slack
Set your status to let people know what you’re up to! It’s a great way for people to check in and see if they should expect a response from you, maybe you went to lunch, maybe you’re in a meeting, maybe you had to run out in your bathrobe to move your car because of street sweeping. Setting your status in slack can help give others an idea of when you’ll respond. Also – just a reminder the difference between @(channel) and @(here) is that channel notifies everyone regardless of being online, and here only notifies those currently online indicated by the green bubble. Helpful integrations for slack: https://slack.com/apps
- Google calendar – Helps set that status automatically, get meeting reminders to jump on before the meeting, see event invites and the agenda all in slack.
- Asana integration – Take action on tasks right from notifications or an Asana link. You can see the task details, complete the task, change the assignee and/or due date, add it to a project, or open it in Asana. You can get notifications for tasks assigned to you and for tasks you’re following. Link a specific Asana project to a Slack channel. The channel will receive notifications when updates and changes are made to the project. Keep track and respond to comments directly in slack.
- Slack for Gmail – Forward emails chains to slack to keep your team up to date on important emails.
- Google Drive – Share and grant instant access to files, reply directly to comments using threads, Create and import new files
Use Slack Integrations and Slackbot
Slack Integrations and Slackbot can grab data and metrics we need.
Justin: We’ve been giving daily account updates in the buyer channel. I was thinking it’s a lot of work to format and type that out. So, I have been teaching myself how to make a Slackbot to take data from a google sheet and retrieve sheet metrics to drop them in a channel. It almost works. If we get it fully working, it would be fantastic to use for anyone.