Transparency

May net profit is at $170k (was at $153k last week), $103k under plan of $273k, that puts as at $143k behind plan YTD. We’re forecasting that this gap will close somewhat in June.

Reasons for Optimism – Huge week last week. Closed Native and Baboon to the Moon. Homesick renewal, acceleration for PetSocks, Andar, and Inkopious. New deal for Zach – Happy Pet Brand. We also picked up Bambu Earth for Expert Google, and an Expert Creative deal for Wicked Clothes. A lot of those details don’t impact May, but June is looking great.

Big renewal coming up for APL, and an expert creative contract going out, as well as talking to BondiBoost about bringing their UK account on a retainer. Team 6 is coming up close on a full roster.

Year-to-date this has been an amazing year for retention. That’s a full-team effort from everyone at the company to make a positive impact on clients.