Transparency – Adjusting Our Pace

We’re on pace for 182k net, our goal is 205 k net, well within reach. One deal could get us all the way there. We’re on pace for the second-ever million dollar month in company history.

Great work on that growth, but we’re feeling the weight of some of that growth. Our people are our product. If our people experience hardship and break, our product disappears. We’ve made an intentional decision to slow some things down over the next five weeks. The hard work we’ve done has put us in a great place to make this decision. For the month of September, we will onboard zero new growth team or expert facebook clients. The demand isn’t slowing down, but we think we have an opportunity to do such big things in the future that we need to create a solid infrastructure for the long game, and we need the space to do that.

Expert Google and retention are positioned to take on new business, so the sales team will be focusing there as well as on pre-planning for expert creative.

On the growth team side, we’re going to focus on a few things. One: project management. We’ll try a few different solutions over the next five weeks to figure out the right way to handle project management going forward.

On the media buying side, we’re going to take a hard look at the data management process, so we can get crystal clear on what we’re looking at, where, and how to automate it as much as possible.

Thirdly, we’ll take a look at general team workflow, information sharing, meetings, etc. We have to have a methodology to teach our new team leads about how to operate weekly workflow, so we’ll be putting that guidance together in a way that outsiders could pick up on it quickly.

The other area we still have a lot of room to grow is in ADmission. We’re still growing, we have so many new hires, we’re going to slow down in some key areas, refocus, and get the infrastructure in place. This means that we’ll have to revise some revenue numbers as we think in terms of years, not months.