Growth Guide Training (Strategist) Library

Welcome to the Growth Guide Training Library. Here, you’ll find all the materials used in Growth Guide Training, with the exception of the assessments trainees are required to pass at the end of each section. Have fun!

Finance

How Finance Works	https://www.amazon.com/How-Finance-Works-Thinking-Numbers/dp/1633696707
Financial Intelligence (no longer taught/tested)	https://www.amazon.com/Financial-Intelligence-Managers-Knowing-Numbers/dp/1591397642
DTC Metrics	https://medium.com/ro-co/dtc-metrics-explained-29ff99ff5657
The Growth Equation	https://www.youtube.com/watch?v=XnguKt2Rpuc&list=PLEOlno_FA2fX4x6DAg1WVkvedHbkdl1Cr
Lightspeed Forecasting Model Documents	https://medium.com/lightspeed-venture-partners/introducing-the-lightspeed-standardized-e-commerce-model-8dd76265eb70
	https://lsvp.wordpress.com/2010/07/19/how-to-estimate-lifetime-value/
	https://medium.com/lightspeed-venture-partners/spaghetti-graphs-a-better-solution-for-measuring-customer-engagement-add801139a70
WP Standard Example Materials	https://drive.google.com/open?id=1h3CWNzJnvad0ZSAkldZ4y3MG1JW6QAY5

Marketing

T Shaped Learning Essay	https://brianbalfour.com/essays/customer-acquisition
Statistics	https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/
Choice Factory	https://www.amazon.com/Choice-Factory-behavioural-biases-influence/dp/085719609X
Thinking Fast and Slow (no longer taught/tested)	https://www.amazon.com/Thinking-Fast-Slow-Daniel-Kahneman/dp/0374533555
The Purple Cow	https://www.amazon.com/Purple-Cow-Transform-Business-Remarkable/dp/014101640X
Hey Whipple Squeeze This	https://www.amazon.com/Hey-Whipple-Squeeze-This-Creating/dp/1119164001

Client Service

Giftology	https://www.amazon.com/Giftology-Increase-Referrals-Strengthen-Retention/dp/1619614332
5 Voices: How to Communicate Effectively with Everyone You Lead	https://www.amazon.com/dp/1119111099/ref=cm_sw_em_r_mt_dp_oQnGFbER7EK06
The Challenger Sale	https://www.amazon.com/Challenger-Sale-Control-Customer-Conversation/dp/B07SLDD5YV/ref=sr_1_2?crid=2XRBJ8CP6SDHG&dchild=1&keywords=the+challenger+sale&qid=1587835120&s=books&sprefix=the+challenger%2Cstripbooks%2C209&sr=1-2
HBR Guide To Persuasive Presentations	https://www.amazon.com/Persuasive-Presentations-Harvard-Business-Review/dp/1422187101/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr=

Required Certifications

Facebook Blueprint	https://www.facebook.com/business/learn/certification/exams/410-101-exam
Google Analytics	https://analytics.google.com/analytics/academy/course/9
Google Adwords	https://skillshop.exceedlms.com/student/catalog/list?category_ids=2844-google-ads-certifications

Syllabus

Session	Topic	Learning Objective	“Reading”	Homework
Finance Class 1	4 Quarters Accounting	Ability to break an eComm P&L into 4 quarters Use that system to identify areas of opportunity	Watch Growth Equation Videos	Annotations: All P&L’s
Finance Class 2	Engineering Profitable Growth [The Growth Equation]	Ability to recreate the growth equation drawing	Watch the sku specific ROAS video	Select a brand and attempt to fill out the model
Finance Class 3	Growth Data Tool: Navigating The Equation / Problem Solving	Ability to use growth data to find a problem	Reading: Lightspeed forecast model	Select a brand and attempt to fill out the model
Finance Class 4	Growth Mapping: Forecasting	Ability to build a growth map.	Select a brand and attempt to fill out the model	Purchasing A Brand Paper
Finance Final	Multiple Choice From Reading Build A Growth Map Essay: Which Business Would Acquire?		https://brianbalfour.com/essays/customer-acquisition https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/
Marketing Class 1	T Shaped Marketer	Building your own T	https://www.udemy.com/course/statistics-for-data-science-and-business-analysis/
Marketing Class 2	Statistics	Application (Measures of central tendency)	Choice Factory
Marketing Class 2	Behavioral Psychology	Heuristics and Biases that threaten our thinking	The purple cow, Hey Whipple Squeeze This
Marketing Class 3	Creative	Unlocking a creative process to create remarkable ideas	study for the final
Marketing Final	Marketing Final	Marketing Final
The Customer CRM	Becoming invaluable. The knowledge opportunity.		HBR Guide To Persuasive Presentations	Prepare your customer CRM
How To Make A Great Presentation	Giving great presentations	What are the keys to a great presentaitons	5 Voices: How to Communicate Effectively with Everyone You Lead
Leadership	Leading on the team	Voices, Weapon Systems, Rules of Engagement	Challenger Sale
Teach, Tailor and Take Control.	Discovering insights that drive opportunities
Service Final	Presentation

Was this article helpful?

0 0

How can we improve this article?

Please submit the reason for your vote so that we can improve the article.

Submit