Expert Facebook Tactics

Audience Overlap Tool

When you go into an ad set and hit the magnifying glass, it will show you where you’re basically competing against yourself. The insights will highlight which ad sets are overlapping.

Creating Sets within Product Catalog

You can use set within a product catalog and set up a Dynamic Ad. This will allow you to select a subset of items for your DPA ad, and match them to audiences if you like.

Examine Pixels

If you go to event details under specific event like add to cart, it will tell you which URLs are firing for each event, which can allow you to diagnose these problems in more detail for clients.