CTC Marketing Lessons

AO:

1. For anyone who’s been laboring through the Growth Map, AO’s been exposed to a lot of data about CTC that he hadn’t understood before through attribution model work with the leadership team. He started in a place that was angry, frustrated, and scared, and got to a place of excitement and aspiration to accomplish these new goals next year.
2. In the A/B test between a retention ad focusing on money and one focused on Nunchuck Bear, Nunchuck Bear is crushing the ad focused on money.