Common Knowledge | Wondering something?
-
Dugout
-
- Statlas Links and Information
- Statlas Product Roadmap
- Strategy Training Sessions
- CTC's Address and Location
- Statlas (Growth Data Tool)
- Extended Network and Partnerships
- ADP Workforce Now
- Asana
- Divvy
- Bob
- CTC U
- ADmission
- CTC Homepage
- Paid Media Buyer Locker Room
- Creative Strategist Locker Room
- Ad Creative Examples
- Show all articles ( 1 ) Collapse Articles
-
- Brand Strategy Training Series
- Growth Strategist Career Track
- Lead Change Collection
- 5 Voices Assessment and Resources
- The Ones Who Walk Away from Omelas
- Emotional Intelligence Primer
- CTC U Learning Library
- Growth Guide Training (Strategist) Library
- L&D Project Pitch & ProD (Professional Development) Request Forms
- Lead with Diff Library
- 2022 Bonus Structure
- Applying for a New CTC Job
- Position Descriptions
- Merit Increase | Promotion | Role Change & Life Happens
- Creative Strategy Department Growth Track
- Paid Media Management Track
- Paid Media Growth Guide Track
- Show all articles ( 2 ) Collapse Articles
-
- Submit for Client Praise Bounty?
- Design Excellent Learning?
- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Plan an eCommerce Marketing Calendar
- Stop Doing My Team's Work
- Update Goals in Bob
- Have Challenging Conversations
- Ad Creative Appropriate Content Guidelines
- Join Useful ERGs
- Motivate employees?
- Offboard a Client?
- Use the Maps?
- Get the Most out of Asana?
- Report with the Pre/Post iOS 14 Template?
- Use CTC Employee Platforms?
- Pull Data Using SuperMetrics?
- Send or Edit the Client Pulse?
- Post an Article on Common Knowledge?
- Calculate unit economics and fuel profit?
- Name or create a Slack channel?
- Onboard a New Growth Team Client?
- Get 2FA for Klaviyo, Info@, Analytics@, Learning@, Paidsearch@ or Shopify Partners?
- Plan a Kickass Meeting?
- Make 401k Elections?
- Buy CTC Gear?
- Give Commendations in Bob?
- Use Divvy for Reimbursement
- Add to a LastPass Account?
- Collect a Bonus from a CTC Referral?
- Use Google Suite at CTC?
- Own Failures and Apologize?
- Engage with CTC personality tests?
- Show all articles ( 18 ) Collapse Articles
-
-
Meeting Recaps
-
-
-
- Articles coming soon
-
-
- Articles coming soon
-
- Articles coming soon
-
-
-
- Articles coming soon
-
- Articles coming soon
-
-
- Articles coming soon
-
-
-
-
-
- Articles coming soon
-
- Articles coming soon
-
- Articles coming soon
-
- Articles coming soon
-
-
-
- Articles coming soon
-
- Articles coming soon
-
- Articles coming soon
-
-
-
- Articles coming soon
-
- Articles coming soon
-
- Articles coming soon
-
-
-
- Articles coming soon
-
-
- Articles coming soon
-
- Articles coming soon
-
-
-
- Articles coming soon
-
Handbook
-
- 3.1 | Non Discrimination
- 3.2 | Disability Accommodation
- 3.3 | Non Disclosure | Confidentiality | Trade Secrets
- ! 3.4 | Rookie Initiation
- ! 3.5 | Facebook Certification
- 3.6 | Hours
- 3.7 | Meal Periods & Breaks
- 3.8 | Personnel Files
- 3.9 | Personnel Information Change
- 3.10 | Inclement Weather/Emergency Closings
- 3.11 | Forward Progress
- 3.12 | Secondary Employment
- 3.13 | Safety Rules & Regulations
- 3.14 | Building Security
- 3.15 | Personal Effects, Employer Property, and Searches
- 3.16 | Supplies & Expenditures Obligating CTC
- 3.17 | Company Credit Cards (CCC)
- 3.18 | Surprise & Delight
- 3.19 | Expense Reports and Reimbursements
- 3.20 | Personal Phone Reimbursement
- 3.21 | CTC Travel | Booking, Eating, & Extending
- 3.22 | Mileage
- 3.23 | Immigration Law Compliance | I-9 Policy
- 3.24 | Use of Electronic Devices
- 3.25 | Bring Your Own Device (BYOD)
- Show all articles ( 10 ) Collapse Articles
-
- 4.18 Collaborate With Kindness | Platforms Policy
- 4.1 | Attendance & Punctuality
- 4.2 | Remote Work
- 4.3 | Absence Without Notice
- 4.5 | Conflict of Interest
- 4.6 | Concepts, Campaigns, Deliverables, Works for Hire, Inventions etc
- 4.7 | Harassment
- 4.8 | Anti-Bullying
- 4.9 | Public Image & Dress Code
- 4.10 | Substance Abuse
- 4.11 | Internet Use
- 4.12 | Romantic Relationships In The Workplace
- 4.13 | Anti Nepotism
- 4.14 | External Communication
- 4.15 | Corrective Action | Performance Improvement
- 4.16 | CTC Client Privacy Policy
- 4.17 Standards of Conduct
- Show all articles ( 2 ) Collapse Articles
-
- 6.8a | 2022 COVID Sick Leave
- 6.1 | Group Insurance
- 6.2 | Group Term Life Insurance
- 6.3 | TMYD [Tell Me Your Dreams]
- 6.4 | Health & Wellness (H&W)
- 6.5 | Cal COBRA
- 6.6 | Social Security/Medicare
- 6.7 | Retirement & Investment Options
- 6.8 | Sick Time
- 6.9 | Paid Time Off & Black Outs
- 6.10 | Holidays
- 6.11 | EOY Soft Work Hours
- 6.12 | Weekend Road Warrior [WRW]
- 6.13 | Leaves of Absence
- 6.14 | Jury Duty
- 6.15 | Time Off For Voting
- ! 6.16 | Training & Professional Development
- 6.17 | Workers Compensation
- Benefits & Services
- Show all articles ( 4 ) Collapse Articles
-
Shared Learning
-
- Finance 101 | Understanding P&L
- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Statlas Product Roadmap
- Antifragile Resources
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- Never Forget to Record
- Offboard a Client?
- All About CTC's 27 Point Audit Process
- Report with the Pre/Post iOS 14 Template?
- Squad Goals
- Tips for Client Services
- Client Relationships
- Research Methods Used for Our Clients
-
- Deliver Excellent Business (and design) Critique
- Answer the Damn Question
- Statlas Product Roadmap
- ROAS is Over or the Upside of iOS 14
- AMAs with Orchid and Friends
- Antifragile Resources
- Stop Doing My Team's Work
- BFCM Testimonials
- Ad Creative Appropriate Content Guidelines
- Never Forget to Record
- Use Big Spy
- Motivate employees?
- Lead Change Collection
- The Ones Who Walk Away from Omelas
- Get the Most out of Asana?
- Radical Candor Takeaway
- Useful Software and Technology Tips
- Squad Tips
- Take Care of Your Mental Health
- Show all articles ( 4 ) Collapse Articles
-
-
- Articles coming soon
- Meta Best Practices for Analyzing Results of Aggregated and Delayed Data in Campaign Reporting
- What Video File Formats Can I Upload On Facebook?
- Statlas Product Roadmap
- Jobs to Be Done
- Facebook CBD Policies
- TroubleShoot Link Failures
- Expert Facebook Tactics
- 2021 Holiday (BFCM) Strategy Resources
- Use Big Spy
- Facebook : How To Implement Conversion API (CAPI) for WooCommerce
- About Payment Thresholds
- How Ad Billing Works on Facebook
- Facebook Payment Threshold Adjustments
- Use the Maps?
- All About CTC's 27 Point Audit Process
- How To Season A Facebook Pixel
- Pinterest Q2 2021 Results: Loss of Users?
- Snapchat: How To Add CTC As An Agency Partner
- Facebook: The Breakdown Effect
- Facebook Holiday Readiness + Scorecard
- Get the Most out of Asana?
- Pinterest Performs: Shopping Solutions Workshop
- Facebook Auction Dynamics
- Use Social Media Data
- Media Ad Tips
- Transparency
- Show all articles ( 11 ) Collapse Articles
-
- Deliver Excellent Business (and design) Critique
- Emerging Story Arcs
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- Get Inspired with 99+ Ad Types
- Ad Creative Appropriate Content Guidelines
- Get the Most out of Asana?
- Ad Spec Design Guide
- Getting your Creative Process Started
- Creative Strategy
-
- Statlas Product Roadmap
- ROAS is Over or the Upside of iOS 14
- Jobs to Be Done
- Antifragile Resources
- Plan an eCommerce Marketing Calendar
- Brand Strategy Training Series
- 2021 Holiday (BFCM) Strategy Resources
- Use this Google Sheet to Explore Google Search Console Data
- Offboard a Client?
- Use the Maps?
- All About CTC's 27 Point Audit Process
- Get the Most out of Asana?
- Report with the Pre/Post iOS 14 Template?
- Sales and Marketing Tips
- Data Tips
-
-
Diff
-
- Welcome to GREENHOUSE
- Copywriting Club
- Design Excellent Learning?
- AMAs with Orchid and Friends
- Learning and Development Impact Report
- Have Challenging Conversations
- Strategy Training Sessions
- Motivate employees?
- Lead Change Collection
- 5 Voices Assessment and Resources
- Emotional Intelligence Primer
- CTC U Learning Library
- Q2 L&D Update
- Growth Guide Training (Strategist) Library
- Lead with Diff Library
- Workshop | Your Purpose in Relationships
- Sensitivity Quiz
- 5 Voices Assessment
- Engineer Learning
- CTC Commendations, Mission, Values
- Show all articles ( 5 ) Collapse Articles
-
-
- Articles coming soon
- Have Challenging Conversations
- Ad Creative Appropriate Content Guidelines
- Join Useful ERGs
- 2021 Kickoff Recordings and 5 Commitments Info
- Culture Shift | Open Forum
- Culture Shift | Intersectionality
- Culture Shift | Characteristics of White Supremacy
- Culture Shift | Social Location
- D&I Kickoff with Katrina Frye
-
- Year-to-Date [YTD] Benefit Summaries
- Walker's L&D Process Looms and Instructions
- Update Goals in Bob
- 2022 | 2023 Benefits Open Enrollment
- Q3 2021 Quarterly Pulse Results
- Bob Refresh | Who dis?
- Q2 2021 Pulse Results
- Q1 2021 Pulse Results
- Q2 L&D Update
- CTC Interest Groups Directory
- Health and Wellness Challenge Tracker
- Q4 2020 Pulse Results
- 2021 Company Goal
- Know Be 4
- 2021 Benefits Open Enrollment
- ADP | Ya You Know Me
- Q2 2020 Pulse Results
- Organizational Shifts
- Remote Future
- Zoom is Blooming in June at CTC!
- May is Mental Health Month
- Forward Progress in Bob
- Hi Bob!
- 2019 Pulse Results are Live
- Bonus Structure 2020
- Show all articles ( 10 ) Collapse Articles
-
- Articles coming soon
-
-
Discount Codes
- Marmalade Nails
- HyperIce
- Greats
- QALO
- Pupsocks
- Born Primitive
- APL
- Homesick
- COOLA
- IGLOO
- MORI
- 4x400
- Incrediwear
- LuminAID
- Love Wellness
- Western Rise
- Show all articles ( 1 ) Collapse Articles
6.3 | TMYD [Tell Me Your Dreams]
From the moment you walk through the door at CTC, you are dubbed a Dream Entrepreneur, which makes TMYD (Tell Me Your Dreams) a mandatory program for all our Entrepreneurs. With TMYD, CTC provides an exclusive opportunity to sit down with certified Dream Guides to discover and pursue your dreams.
Whether it be to travel the world, start a business, or own your first home, CTC believes that each of us has specific dreams and desires that help us live a life of purpose and significance. During TMYD sessions you will have space to dream beyond your status quo and push through the boundaries we all face in our personal journey.
Twice a month, each Entrepreneur has the opportunity to add to the dream culture at CTC by identifying personal dreams. Through TMYD, CTC entrepreneurs strategically align their life and dreams in such a way that they may make their dreams a reality.
As you venture through the TMYD program you will not only uncover your passions, interests, and strengths but also the areas of life that could slow your pace or rev up your engine towards your dreams. Once your dreams are identified, CTC will provide support via the Dream Fund to help each Entrepreneur pursue and attain their dream.
Rough outline of the TMYD process is:
- Launch
- Exploration
- Identification
- Declaration
- Pursuit
- Achievement
- Re-Identification
As a Dream Entrepreneur, your dreams are yours to pursue, and CTC is committed to helping you achieve them with the understanding that you must be in good standing with the company per goal completion and no performance improvement/corrective action initiatives are in effect. The point being that TMYD is a way to support you and your dreams so long as you are actively engaged in helping CTC achieve its dreams through account performance, product production, client retention, or whatever is outlined as a key performance indicator for your role/department. TMYD is a mutually beneficial benefit between you and CTC, if the relationship ceases to be mutually beneficial, the benefit may be paused to include the freezing of Dream Funds.
For more in-depth information on this program, please visit the “Dreaming In Process” board in Asana.
TMYD Dream Fund
You’ve gone on an Exploration in TMYD that lead you to the Identification of your dream. At this point you’re shared your dream with the CTC family at a Friday team meeting and we’re thrilled for you! As part of the Pursuit phase in TMYD, CTC wants to support you as you align your life’s actions around making your dream a reality. The Pursuit is no joke, it’s where rubber meets the road and sometimes you need a little gas money to get the engine running.
Our Dream Fund is a unique opportunity for CTC and its Entrepreneurs to fund one another in achieving our dreams. You might be wondering how? Great question!
Applying for the Dream Fund
- Interested in using the Dream Fund on your pursuit? How exciting! Please refer to this page for more information + the link to apply!
About the Dream Fund Types
- Time Off – TMYD Adaptation program
IF
- You have declared your dream in TMYD
-and-
- You have declared your dream to the CTC community
THEN
You qualify for the TMYD Adaptation program as a supplement to the Dream Fund!
What it is:
- Another practice CTC champions in support its own entrepreneurs in pursuit of their dreams.
- Allows for time away from CTC in pursuit of your dreams that doesn’t affect your PTO.
What it isn’t:
- An unlimited time off policy.
- While we are supporting the pursuit of your dream, this program is not a way to just take time off work. You’ll have to provide CTC proof of what you’re doing while out of office and how it is directly and clearly aligned with your declared dream.
How it works:
- Parameters around this time off must be discussed and clearly documented with the Managing Partner and Human Resources in the Differentiation Department.
- Adaptations are considered on a case by case basis and subject to length and time by the Managing Partner of CTC and Human Resources in the Differentiation Department.
- Financial Support
- Networking Connections