Locker Rooms | What Do You Need?

Declaration | Brett Friedman

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This man has crawled his way up through the depths of depression, failing academics, and crushing debt to the peaks of joy, straight-A honors graduation, post-graduate-level research, and an accumulation of wealth that Thomas J. Stanley would call “Prodigious” for his age.

He reads 100 books a year, listens to every genre on Spotify, spent a year living like a monk, dates the woman of his dreams, and works with people he absolutely loves for a company he’s proud to exist in!

He’s grown from scratch a philosophy club, a chess club, a comparative literature club, a SaaS startup, and soon, something else very special…

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BRETT FRIEDMAN!

“I dream to get my first 100 true fans for nascent tea company.”

Dream Achievement Forecast: March 2022

Why?

1. Become like my grandfather.

2. Sell a product that genuinely has an immediate, obvious positive impact on the buyer.

3. Learn to solve more complex problems

4. Build enough wealth to stave off existential threats + improve QOL for the average human

5. Spread the love <3

How?

1. Launch the brand (current steps: finish site design, finish packaging design, package first 88 boxes, write copy + content)

2. Get first 88 customers (launch GTM plan)

3. Scale up operations (get co-packer, accept investment offers for marketing budget, pour fire on the engine)

4. Add 88 people to private FB group (engage 88+ people in customer feedback interviews, provide enough value to make them care about me and my brand enough to engage in a community around herbal tea + TNT beliefs)

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