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Studio Production Best Practices

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[WIP, more visuals coming soon]

Definition

Characterized by stylized product visuals and shot with higher-end production equipment, studio produced ads exist to execute a narrative from the brand’s voice and highlight the product with elevated visuals.

Examples

Studio Ad Examples by concept – Internal & External

Casting best practices

For most studio shoots there is no testimonial element so booking talent that knows how to take direction, aligns to the prescribed demographics, and looks great on camera are priorities (oh, and for CTC shoots, the gotta be in LA!)

Producing best practices

Outlining a thorough and varied shotlist is key to getting enough raw content to create enough ads.

We’ve outlined some essential setups that allow for a full-days shoot

Resources

Call sheet

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