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Common Map Verbiage Definitions

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Please be diligent in the ways in which you are using the following verbiage in order to stay on the same page with all who are using the maps. πŸ‘‡πŸΏπŸ‘‡πŸΌπŸ‘‡πŸΎπŸ‘‡πŸ»πŸ‘‡πŸ½πŸ‘‡

Projected Spend: What you believe you will spend in your account with the various cost constraints set.

Total Projected Spend: The total amount that you believe you will spend in a month with the various cost constraints.

Target Spend: The total amount that we are trying to spend in a given month. This is our goal or the destination which the map is leading us towards. This number does not change throughout the month.

*Note that Total Projected Spend should match (or slightly exceed) the Target Spend at the beginning of the month. When you make adjustments to your Projected Spend based on results, you should do so with the goal to still have your Total Projected Spend equal or exceed your Target Spend.

Actual Spend: What is actually spent in ads manager.

Campaign Budget: The budget that is set for each campaign in ads manager. This should be higher than your Projected Spend.

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