Locker Rooms | What Do You Need?
Daily Map Notes
By now you know that Growth Maps are a fundamental part of being on a Growth team. That said, the daily map notes that buyers leave is an essential part of ensuring the rest of the team knows what is going on in the ad account. The information you leave on your daily map notes matter! Not only does the growth strategy team review these to prep for client calls and get a deeper understanding of the account status, but managers, directors, and even the VP suite are regularly reading your notes to stay up to date.
Watch This Loom on How to Do Map Notes
Use This Note Template To Paste in Your Map
Please make sure to deliver good map notes by using the guide in this tile as a roadmap for writing your map notes.
How we should write goal-driven notes:
- Describe with objective data how we’re pacing toward our targets
- i.e. down 20% target spend/ROAS
- Describe where we’re falling short on targets (i.e. CTR, AOV, CVR%, etc)
- i.e. up 15% CTR target which has helped us hit above our ROAS target consistently)
- Explain what changes we’re making to get the account back on track.
- i.e. Testing new UGC creatives to improve CTR which is down 25% to target this month.
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Remember: keep your changes documented