AIDA

Attention – 3 second video views / impressions – shown as a percentage

Interest – average video view time

Desire – outbound CTR

Action – ROAS

And here’s another custom column that will show the drop off percentages from landing page > view content > ATC > IC (See screenshot for details) 👇

columns=name%2Ccampaign_name%2Cdelivery%2Cbid%2Cbudget%2Cspend%2Caction_values%3Aomni_purchase%2Cpurchase_roas%3Aomni_purchase%2Ccustom_derived_metrics%3A3442172802481820%2Ccost_per_action_type%3Aomni_purchase%2Ccpm%2Cimpressions%2Cunique_link_clicks_ctr%2Cunique_outbound_clicks%3Aoutbound_click%2Ccustom_derived_metrics%3A137743514714093%2Cunique_actions%3Alanding_page_view%2Ccustom_derived_metrics%3A137745974713847%2Cunique_actions%3Aomni_view_content%2Ccustom_derived_metrics%3A137746851380426%2Cunique_actions%3Aomni_add_to_cart%2Ccustom_derived_metrics%3A137747024713742%2Cunique_actions%3Aomni_initiated_checkout%2Ccustom_derived_metrics%3A137747191380392%2Cunique_actions%3Aomni_purchase&attribution_windows=default&date=2020-09-01_2020-09-26%2Cthis_month&selected_campaign_ids=23845353785010686&root_level=ad