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CTC UTM Parameters

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If you want to use Google Analytics to answer this question: “Which social network is bringing in the most traffic to your client’s website right now?” Then you will want to set up UTMs

UTM codes are bits of text you can add to a link that tell Google Analytics (as well as other analytics tools) a little bit more information about each link.

Here’s the one we want you to use in all your ads unless specified differently by your client 👇🏾👇🏻👇🏿

utm_source=CTC+FB&utm_medium={{campaign.name}}&utm_content={{ad.name}}&utm_campaign={{adset.name}}

Reference Sheet – URL Builder

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