Complete the Facebook Audit

Shape your client’s account strategy around three principles and the 27-point audit will help you understand how you’re doing.

• High-floor: Leverage Facebook’s machine learning to minimize human error, optimize spend, and reduce management busywork.
• High-ceiling: Focus on the human levers that unlock major growth — ad creative and offer testing to engage new customers.
• High-profit: Structure your account around your business’ overall profitability, not the ROI of a single channel

Read more about the five sections of the ad audit. Plus, watch the recorded one hour video walkthrough for how to complete it.

Even better, here is the full 27 point Audit checklist Template available as Google sheet for you to copy and use for yourself